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Facebook Business Page Essential Checklist

By | Digital Marketing, Social Media Marketing

Social Media Marketing has proven to drive three times more traffic on new customers than current ones.(source: Adobe Summit 2018)

To get started, we will show you some free tips on how to create your business Facebook page to increase online explosure:

Example of our Facebook profile image. To prepare your Facebook profile image, usually this would be your company’s logo. You will need to ensure the photo size is 360×360 pixels and it needs to be a minimum size of 180×180 pixels. It is important to test this on your mobile device and desktop to check that the logo font is big enough to read.

Prepare your Facebook profile image, usually this would be your company’s logo.

You will need to ensure the photo size is 360×360 pixels and it needs to be a minimum size of 180×180 pixels.

It is important to test this on your mobile device and desktop to check that the logo font is big enough to read.

Example of our eye-catching Facebook banner image. The optimal size for a Facebook cover photo is 828×465 pixels. The banner may not resize proportionately on mobile devices, so please ensure all the copy is visible on the image banner (if there is any).

Choose an eye-catching banner image. The optimal size for a Facebook cover photo is 828×465 pixels. The banner may not resize proportionately on mobile devices, so please ensure all the copy is visible on the image banner (if there is any).

Facebook Call-To-Action button example

Add a call-to-action (CTA) button to your Facebook page so you can direct your audience to a desired course of action. The best CTA do so in a way that’s helpful to their visitors. Some examples would be “Contact us”, “Visit Our Website” or “Send Email”.

Example screenshot of our Facebook business page story. We recommend to include any interesting images and video content that can showcase the business.

Add a story to your Facebook Business page. Include any interesting images and video content that can showcase the business.

Your audience will be engaged with the “why and how” of your business, and gain greater insight behind the unique story surrounding it’s origins.

Potential customers will be able to get to know you and your business in more detail.

Facebook is the largest social media network on the web and the benefits of posting regularly to improve your social media engagements and leads.

As a minimum, we recommend that you post to your Facebook Pages 2-3 times per week.

Once your Facebook page is set up, we highly recommend that you invite your friends to follow and like your Facebook business page.

As weeks progress, you’ll see improvements in engagement.

A close up image of Facebook notificaton indicating to get your Facebook followers to invite their friends to your page. This will get your page more views, and potentially increase interactions. In time, engagement will increase which can lead to more followers and likes

Share your Facebook Business page URL to your friends and family and get them to invite their friends to your page. This will get your page more views, and potentially increase interactions.

In time, engagement will increase which can lead to more followers and likes.

Close up of Facebook post with images on a computer screen. Posting with images or videos can improve impression rates for your digital marketing stradegy.

Social Media Marketing is a free and effective word-of-mouth strategy which can help to attract new customers.

Try to post images and videos, as this will visually attract your target audience.

When posting videos, keep the content interesting and run-time short.

A page filled with colourful multimedia not only looks amazing, but can also boost your Facebook cred.

We use Zoho Social, which connects Logo of Zoho Social, it connects your Facebook page to your Instagram account and is a handy social media tool. This allow you to post more efficiently and get the most out of your social media marketing.

Connect your Facebook page to your Instagram account and use social media tools. This allow you to post more efficiently and get the most out of your social media marketing.

We use Zoho Social which has been very useful.

Lastly, set a budget to advertise on Facebook to attract new clients/customers.

We recommend starting with $7 to $10 per day. Trial this for one month, and check Facebook Insights to see if it is a return in value. Ensure you are targeting the right audience.

If you need help to get started with your Social Media Marketing please contact us and we will do the rest!

I love what you and the team are doing with the social media accounts. Getting a lot of great reviews.

Mark ZDesign Manager @ MRZ Designs

 

 

Google SEO Essential Checklist

By | Digital Marketing, Google SEO | No Comments

There are over 40,000 Google search queries every second on average, which translates to over 3.5 billion searches per day (source: Internetlivestats) Therefore it is crucial that your website is optimised so your business can reach its vast audience.

Before you start updating your website content to improve your Google ranking, below are some basic but essential points you’ll need to check:

Do you have Google Analytics installed for your website?

Do you have your business listed in Google Maps?

Do you have a Facebook business page created?

Is your website showing up on Google?

Do you serve high-quality content to your website visitor?

Have you submitted your website to free industry advertising platforms?

Is your website mobile device-friendly?

Does your website load fast?

Have you installed a SSL certificate for your website?

Have you worked out which keywords you want optimised?

Have you labelled each page title, image, description, heading for your website?

If you have not ticked “Yes” to all of these questions, below are some fixes to help you get started with optimising your website as a start. If you need help, please contact us for Google SEO and Adwords optimisation.